Meet Sidney Counts, Communications Specialist

What do you do at MFA?

I’m a communications specialist at MFA. In short, that means I specialize in effectively sharing information, whether that’s providing community members with information on a project that may affect them or informing a project team about what the community needs and wants.

What’s rewarding about your job?

There are many community-engaging projects happening at any given point that people aren’t always aware of or don’t have a voice in. Our team tries to bring those people onboard so they can shape the world they work, live, and play in. Giving people those opportunities is what I find the most rewarding.

Why is what you do important?

Sometimes community engagement on a project is a requirement by law, and when it’s not, it’s still imperative in building an equitable community. People need to know what’s going on around them, and sharing information needs to be done strategically or else you may be doing an injustice to the people you are trying to serve.

What’s your favorite restaurant/place to go in your area?

If you’re ever in the Green Lake area in North Seattle, you have to check out Beth’s Café. Their portions are huge, and they serve breakfast 24/7. It’s the best.

What skills do you bring to your work?

I went to business school to get a degree in marketing. I think it’s been incredibly helpful in finding ways to effectively communicate to the right audiences and discovering their needs and wants. At the end of the day, we are trying to create the most value for a community, whether that’s health, economic vitality, education, or something else.

What’s the best advice you’ve received from a work colleague?

There is no rush to becoming an expert in one specific field or task. Being a generalist and wearing multiple hats can help you discover what you like to do and want to do more of. Explore your interests!

If you were not a Communications Specialist, what would you be?

I would have to say a woodworker. If I could make a good living by selling bowls, vases, and cutting boards, I would do that all day.

What was your favorite childhood movie/TV show?

The Fairly OddParents was probably my favorite. I spent a lot of time watching Tom and Jerry, though.